Artist Edition

BLACKPINK

Jennie drops 'Less than a Lover' teaser — single out July 24, self-directed and self-written

In partnership with YG Entertainment·Curated by the KTRENZ editorial team

Cover story · Comeback Decoded

Jennie drops 'Less than a Lover' teaser — single out July 24, self-directed and self-written

BLACKPINK's Jennie is dropping 'Less than a Lover' on July 24. She directed it, composed it, wrote it.

By KTRENZ Newsdesk · 2 d ago

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Jennie drops 'Less than a Lover' teaser — single out July 24, self-directed and self-written

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This Artist Edition is produced under our partnership program. YG Entertainment provided talent access, previously unreleased visuals, and producer commentary. YG Entertainment did not review or approve editorial copy prior to publication. All editorial decisions — choice of writers, headlines, critical framing, and what is and isn't included — were made solely by the KTRENZ team. See our Editorial Standards for the full policy.