# For those of you who are sensitive to K-trend, I recommend July's Fashion & Lifestyle pop-up.

Canonical: https://ktrenz.com/k-culture/k-beauty/for-those-of-you-who-are-sensitive-to-k-trend-i-recommend-july-s-fashion-lifesty-v1b3ls

## Article
👗 Fashion and Lifestyle Pop-up

BEAKER X BALANSA — AMATHER SPORT
Period: June 24 (Wednesday) to July 9, 2026 (Thursday)
Venue: Beaker Seongsu (7-1 Yeonmun-gil, Seongdong-gu, Seoul)
Features: A fashion collection collaboration pop-up with sporty and hip American casual sensibilities, with events such as water bottle presentations to purchasing customers.

Guess X NMIXX (GUESS x NMIXX)
Period: June 26 (Thursday) to July 9, 2026 (Wednesday)
Location: The Hyundai iKONIC Zone, B2F, Seoul
Features: A collaboration pop-up between denim brand Guess and girl group NMIX offers members' handwritten autographs, lucky draw and limited edition customized T-shirt services.