# Torriden's Dive-In Serum Just Won Five Consecutive Olive Young Awards

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## Article
Torriden is having a moment that's hard to ignore. The brand's overseas sales now account for 62% of its total revenue — a number that puts it firmly in the conversation about which Korean skincare labels are actually breaking through globally, not just domestically.

The product driving a lot of that recognition is the Dive-In Low Molecular Hyaluronic Acid Serum. Launched in 2019, it went on to win the Olive Young Awards five consecutive years running, from 2021 through 2025. That's not a fluke — five straight years at Olive Young signals that this serum has consistent repurchase loyalty, not just launch-week hype.

The Dive-In line doesn't stop at the serum. The Dive-In Low Molecular Hyaluronic Acid Mask is part of the same family, extending the hydration focus into a sheet mask format. Torriden also makes the Solid-In Ceramide Lip product, which rounds out the brand's barrier-care angle — ceramides for the lip area sit alongside hyaluronic acid for the face, so the brand is clearly building around one consistent skin philosophy rather than scattering across categories.

The Beauty Matter 2026 recognition mentioned in the headline adds another layer — this is a separate industry designation from the Olive Young Awards, meaning Torriden is being flagged by more than one credibility source at the same time. For a brand where the majority of revenue now comes from outside Korea, that kind of dual validation matters: it signals the brand is being taken seriously both at home and in the markets it's expanding into.

If you're building a hydration-first routine and want something with a real track record rather than a recent launch, the Dive-In Serum is the obvious starting point. Five Olive Young Award wins in a row is the kind of data point that cuts through the noise — it means Korean shoppers kept buying it, not just discovering it.

The Solid-In Ceramide Lip product is worth noting separately for anyone who treats lip care as an afterthought. Ceramide-focused lip products are still a smaller category than face serums, so Torriden landing one in its lineup while the brand is gaining this level of attention is good timing to pay attention to it.