# LE SSERAFIM — ‘ICONIC BY MISTAKE’

Arc: rollout
Artist: LE SSERAFIM — https://ktrenz.com/artisttag/LE-SSERAFIM
On the record: 2026-06-18 to 2026-06-18 (Korea Standard Time)
Status: posted — Posts are out. Nothing has landed yet.

## Beats

### 2026-06-18 — published
LE SSERAFIM, ILLIT & KATSEYE's 'ICONIC BY MISTAKE' MV: Director Cody Critcheloe breaks down the concept
- KTRENZ: https://ktrenz.com/article/2026/06/le-sserafim-illit-katseye-iconic-by-mistake-mv-cody-critcheloe

## Reach
Broadcast (own accounts) — YOUTUBE: 49,277,411 views (lifetime), 2 of 2 posts carried the metric.
Spread (fans, media, third parties) — YOUTUBE: 30,706,660 views (lifetime), 4 of 4 posts carried the metric.
Spread (fans, media, third parties) — X: 138,588 impressions (7-day), 8 of 8 posts carried the metric.
Spread (fans, media, third parties) — media pickup: 2 — USEN, Chosun Biz
Figures from different platforms are not added together.

## Method
Beats are grouped by Korea Standard Time day; a day's phase is the furthest this story got that day.
Retellings are listed under the day they belong to. Figures are quoted exactly as each source stated them.

Canonical page: https://ktrenz.com/story/iconic-by-mistake-mv-rollout