# Jennie — ‘Less than a Lover’

Arc: rollout
Artist: Jennie — https://ktrenz.com/artisttag/jennie
On the record: 2026-07-12 to 2026-07-22 (Korea Standard Time)
Status: under way — Still open at the last entry. No outcome recorded.

## Beats

### 2026-07-12 — in_progress
Another Madrid moment from the same trip — she's posting about how magical it all is, gracias Madrid vibes
- source (youtube.com): https://www.youtube.com/watch?v=yQs6rz9FrXY
- retold by: youtube.com, instagram.com, tiktok.com

### 2026-07-20 — published
Her 'Less Than a Lover' music video was shot in Girona, Spain — the visuals are gorgeous and fans are obsessed
- source (topstarnews.net): https://www.topstarnews.net/news/articleView.html?idxno=16139514
- source (tiktok.com): https://www.tiktok.com/@yg__2b/video/7664291366045895944
- source (tiktok.com): https://www.tiktok.com/@ninikim_narah28/video/7664383769293442324
- retold by: KTRENZ, tiktok.com

### 2026-07-21 — in_progress
Jennie drops 'Less than a Lover' July 24 as 'Dracula' holds Hot 100 No. 5
- source (tiktok.com): https://www.tiktok.com/@halee13111/video/7664628658497195285
- source (instagram.com): https://www.instagram.com/stories/jennierubyjane/3945560973769098094/
- KTRENZ: https://ktrenz.com/article/2026/07/jennie-less-than-a-lover-july-24-dracula-hot-100
- source (tvdaily.co.kr): http://www.tvdaily.co.kr/read.php3?aid=17846207551794574010
- source (tiktok.com): https://www.tiktok.com/@mtvuk/video/7664922102562344214
- retold by: instagram.com, en.yna.co.kr, ize.co.kr, mediafine.co.kr

### 2026-07-22 — in_progress
Jennie just wrapped her 'Less Than A Lover' MV and photo shoot at Girona Cathedral in Spain — the visuals are gonna…
- source (tiktok.com): https://www.tiktok.com/@halee13111/video/7665211112920485140
- retold by: youtube.com, tiktok.com, ent.sbs.co.kr

## Reach
Broadcast (own accounts) — YOUTUBE: 19,020,449 views (lifetime), 2 of 2 posts carried the metric.
Spread (fans, media, third parties) — YOUTUBE: 813,395 views (lifetime), 4 of 4 posts carried the metric.
Spread (fans, media, third parties) — X: 23,938 impressions (7-day), 9 of 9 posts carried the metric.
Spread (fans, media, third parties) — media pickup: 8 — Korea Portal, India.com, Times Now News, Sports Chosun, Korea JoongAng Daily, Yardbarker, Medcom (ID), The News International (Jang)
Figures from different platforms are not added together.

## Method
Beats are grouped by Korea Standard Time day; a day's phase is the furthest this story got that day.
Retellings are listed under the day they belong to. Figures are quoted exactly as each source stated them.

Canonical page: https://ktrenz.com/story/jennie-less-than-a-lover-rollout