# Kim Soo-hyun — Comeback Campaign

Arc: rollout
Artist: Kim Soo-hyun — https://ktrenz.com/artisttag/kim-soo-hyun
On the record: 2026-07-14 to 2026-07-22 (Korea Standard Time)
Status: result — A result landed. The rollout may still continue.

## Beats

### 2026-07-14 — announced
Kim Soo-hyun returns after 16-month hiatus with BENCH ad shoot
- KTRENZ: https://ktrenz.com/article/2026/07/kim-soo-hyun-returns-16-month-hiatus-bench-ad-shoot

### 2026-07-15 — in_progress
He's back and fans are going absolutely feral about it — there's a whole Bench collab moment happening
- source (tiktok.com): https://www.tiktok.com/@_kimkimimnida/video/7662622573162663176

### 2026-07-22 — result
Heard — Kim Soo-hyun's first campaign since his comeback totally sold out!
- source (instagram.com): https://www.instagram.com/p/DbFyVswKAcq/

## Method
Beats are grouped by Korea Standard Time day; a day's phase is the furthest this story got that day.
Retellings are listed under the day they belong to. Figures are quoted exactly as each source stated them.

Canonical page: https://ktrenz.com/story/kim-soo-hyun-comeback-campaign-rollout