# Stray Kids — ‘THIS & THAT’

Arc: rollout
Artist: Stray Kids — https://ktrenz.com/artisttag/Stray-Kids
On the record: 2026-07-01 to 2026-07-21 (Korea Standard Time)
Status: under way — Still open at the last entry. No outcome recorded.

## Beats

### 2026-07-01 — announced
Stray Kids hit 6 Spotify billion-stream albums, drop 'THIS & THAT' on Aug 7
- KTRENZ: https://ktrenz.com/article/2026/07/stray-kids-six-spotify-billion-stream-albums-this-and-that-august-7
- retold by: KTRENZ

### 2026-07-10 — in_progress
Their new album 'THIS & THAT' drops August 7, 2026 — pre-save and pre-order are live on IG right now!
- source (instagram.com): https://www.instagram.com/p/DanWQ6pzOb1/

### 2026-07-12 — announced
Stray Kids' 'THIS & THAT' drops August 7, nine months after their eight-run Billboard 200 No. 1
- KTRENZ: https://ktrenz.com/article/2026/07/stray-kids-this-and-that-album-august-7-2026

### 2026-07-14 — published
Seungmin and I.N are serving coffee-shop vibes in the 'THIS & THAT' teaser. Comeback energy is ‘real’.
- source (topstarnews.net): https://www.topstarnews.net/news/articleView.html?idxno=16133630

### 2026-07-15 — in_progress
Korean press is hyping their 'THIS & THAT' comeback — calling them K-pop's top tier. The rollout is officially underway
- source (starnewskorea.com): https://www.starnewskorea.com/music/2026/07/15/2026071509211937959

### 2026-07-20 — published
They posted 'This & That' on TikTok — new content just dropped!
- source (tiktok.com): https://www.tiktok.com/@yuki.offic4l/video/7664348190317104397
- retold by: instagram.com, tiktok.com

### 2026-07-21 — published
Their teasing content is already hitting a million views before the comeback even drops. the hype is REAL.
Figure as stated: "a million views"
- source (etoday.co.kr): https://www.etoday.co.kr/news/view/2605565
- retold by: tiktok.com, instagram.com, youtube.com

## Figures
As each source stated them: "a million views" (2026-07-21)

## Reach
Broadcast (own accounts) — YOUTUBE: 9,116,545 views (lifetime), 6 of 6 posts carried the metric.
Spread (fans, media, third parties) — X: 5,167 impressions (7-day), 8 of 8 posts carried the metric.
Spread (fans, media, third parties) — media pickup: 7 — CBC Globe, The Chosun Ilbo, Star News Korea, Chosun Biz, Yahoo!ニュース (Japan) / Kstyle (JA), Daum News (KO), The Chosun Ilbo (English Edition)
Figures from different platforms are not added together.

## Method
Beats are grouped by Korea Standard Time day; a day's phase is the furthest this story got that day.
Retellings are listed under the day they belong to. Figures are quoted exactly as each source stated them.

Canonical page: https://ktrenz.com/story/this-and-that-rollout