ATEEZ 'GOLDEN HOUR: Part.5' hits Billboard 200 #1 for third time; first-week US sales top 223,000

The album contains "BAD," released June 26, with a music video that's crossed 22 million views. San's choreography in the chorus was identified as the most-replayed section. Two days after the MV dropped, his Inkigayo performance—white tank top, same routine—became the most-watched clip from that broadcast.

San's pull on new listeners matters here. Pop culture critic Tessa Smith said she "was first drawn to San's love for his body and striking appearance, but the more I watched, the more I fell for the music and voice"—and later attended her first ATEEZ concert. Hollywood newcomer Chase Infinity, an enthusiastic San fan, also appeared in the EP itself.

San is part of ATEEZ's so-called "Demon Line" alongside Hong Joong and Seonghwa. His performance history includes a 2024 Coachella set intense enough to break a microphone and a 2024 MAMA Awards exit where he pulled off and threw his jacket mid-stage. In the Ice On My Teeth MV from GOLDEN HOUR: Part 2, his shirtless scene and suit choreography each ranked as the most-watched segments.

Leader Hong Joong said in a recent live broadcast: "San worked really hard preparing for this activity, and I feel proud seeing so many people recognize it."