BTS 'ARIRANG' holds Billboard 200 top 25 as 'NORMAL' MV drops July 17 on Spotify

BTS's fifth studio album ARIRANG is at No. 25 on the July 18 Billboard 200, four months after its March release. It opened with three consecutive weeks at No. 1.

NORMAL, the fifth relay content drop from the album, arrives with its music video on July 17 exclusively on Spotify. A Korean-language version and an instrumental version come out alongside it, bringing the track to three total versions.

The teaser dropped July 16 at midnight on the HIVE Labels YouTube channel. It was shot in a public restroom: members stand with their backs turned, and RM pushes through between them. (The unglamorous setting signals the song's theme of ordinariness.) NORMAL is an alternative pop track built around the seven members' everyday lives and thoughts.

The campaign started offline. On July 14 local time, print ads ran in the San Francisco Chronicle and the New York Post featuring a scene from the music video alongside the line "Some have questioned whether the situation was entirely normal."

NORMAL itself debuted at No. 41 on the Hot 100 dated April 4. Title track SWIM is still on the chart at No. 84 — 16 consecutive weeks and counting. Five tracks including Come Over are on the Global 200. Ten tracks are on the Global (excluding US) chart.

The previous relay releases from ARIRANG were SWIM (March, with the album), 2.0 (April 1, April Fools' Day special), Hooligan, and Merry Go Round (Spotify exclusive, June).