BTS brings 'THE CITY ARIRANG' to New York, July 24–Aug 3

BTS will take over New York from July 24 to August 3 with BTS THE CITY ARIRANG - NEW YORK, a city-wide cultural project tied to their fifth studio album ARIRANG and ongoing world tour. Big Hit Music announced it on July 10.

Grand Central Terminal sees 750,000 visitors a day. From July 30 through August 3, the terminal's entire main hall will be dressed in ARIRANG theme. Inside Vanderbilt Hall sits ARMY MADANG, an offline fan activity zone featuring stage costumes BTS wore at Wembley Stadium during the 2019 LOVE YOURSELF: SPEAK YOURSELF concert.

Vanderbilt Hall also hosts CUSTOMIZE YOUR T-SHIRT, where visitors decorate tees with the album logo and tracklist. Samsung Electronics runs a sticker-making experience zone using its latest smart devices. TIRTIR, Tous les Jours, and Photoism are participating brands. The New York Korean Cultural Center joins with K-beauty, K-food, and digital experience programs.

Red posters in the album's key color will blanket subway stations across the city. A stamp rally connects five major hubs: Grand Central Terminal, MetLife Stadium, the New York Korean Cultural Center, Bank of Hope, and Artè Museum. Random play dance sessions with local K-pop crews, a club welcome party, and food brand collaborations round out the schedule.

The concerts—BTS WORLD TOUR 'ARIRANG'—happen at MetLife Stadium on August 1 and 2. (Everything else orbits these two nights.)

BTS released ARIRANG in March. The album includes SWIM, Body to Body, Hooligan, and 2.0.

Full program details will post to Weverse on July 20.