ENHYPEN's Jungwon becomes a vampire banker in 'THE SIN : BLISS' pre-release content

ENHYPEN's Jungwon is the face of MIDNIGHT BANK, a fictional bank designed for vampires living eternal life, in the group's latest pre-release push for mini album 8, THE SIN : BLISS.

The group posted Jungwon's individual photo and film on July 17 to their official SNS. A day earlier, they'd shared a group photo and film centered on ROUTE, a virtual transportation service concept. Both roll out as fake advertisements—fictional brands from vampire society dressed up like real commercials. Jungwon's bank spot commits fully.

The MIDNIGHT BANK copy promises "We make plans in centuries, not decades" and "We exist from the beginning to the end." In the film, Jungwon walks in as a customer and finds comfort when greeted by an immortal representative. The pitch: long-term asset planning built for lifespans stretching hundreds of years. A bank card brochure lists perks tailored for vampires who've transcended death.

The remaining members get their own 'ENGENE ver.' content rolling out through July 22.

The album itself tells a paradoxical love story. Two people break taboos, run, and eventually accept being together as a blessing. Title track Bloody Paradise channels that pursuit-and-escape tension into something the pair treat as their own paradise. Julia Lewis and Dynamic Duo's Gaeko both worked on the track.

THE SIN : BLISS drops August 21. The Bloody Paradise music video arrives at midnight on August 22.