VROWN drops 'Itsy Bitzy' MV teaser, full single out July 15

VROWN dropped the music video teaser for debut single Itsy Bitzy on July 8 via YouTube and social channels. The full release arrives July 15 across music platforms.

VROWN is HOLO's first artist project. The Seoul-based creative house develops music- and video-driven artist IP, then expands it across multiple formats. HOLO already has some weight: the label earned a nomination in the Entertainment category at the UK's Creative Review Awards alongside Coldplay and BTS RM, recognition for the Night On Earth program it ran with art space FUTURA SEOUL.

Itsy Bitzy opens VROWN's self-declared worldview, Zungk (정크). The concept deconstructs soul, hip-hop, electronic, and pop, then stitches them back together into what VROWN calls Zungk Pop—his own music paradigm. HOLO plans to keep building independent music universes centered on artist IP from here.

A creative house nominated alongside Coldplay for its first major project. That's worth noting. The single drops July 15.