ITZY's Yuna fronts Shinhan Bank's Narasarang Card ad campaign with military concept video
Shinhan Bank unveiled a military service check card ad on Aug. 14 starring ITZY's Yuna, with actors Gong Min-jung and Lim Sung-jae.
Shinhan Bank dropped a new video advertisement for its Shinhan Narasarang Card on August 14, starring ITZY member Yuna alongside actors Gong Min-jung and Lim Sung-jae. Dolphin Kidnapping Group (돌고래유괴단) produced it.
The spot takes place on a film set. Yuna's character grows increasingly "soldier to the bone" as she commits to the shoot, while Gong Min-jung plays the advertiser and Lim Sung-jae directs—each reacting to her shift in their own way.
The Narasarang Card covers the full span of South Korea's military service obligation. Initial fitness assessment. Active duty. Reserve service. The card unlocks military mart discounts, public transportation breaks, and free injury insurance during active duty.
More is coming. Cast interviews from the shoot. A military song music video built from training scenes in the main ad. Short-form clips. All rolling out in sequence.
Shinhan is running a pop-up store at Seoul Yongsan Station's main hall through August 20. (The military supply store concept works.) Visitors grab limited-edition merchandise made with Yuna and catch on-site events.
A Shinhan Bank official said the campaign aimed to make the Narasarang Card "familiar through fun and unpredictable creative" while expressing "respect and support for Korean military personnel." The bank plans to keep expanding benefits for service members' financial lives.
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