IVE's 'I AM' hits 400 million YouTube views — a first since debut
IVE's 'I AM' from April 2023 became the group's first music video to hit 400 million YouTube views.
The I AM music video crossed 400 million views on YouTube. It's the group's first to reach that milestone since debut.
Released in April 2023 as the title track from IVE's first full-length album I've IVE, the song had already compiled an unusual chart record by the time it hit the number. It achieved a Perfect All-Kill on major Korean music charts and swept nine music show wins, giving IVE their first-ever Grand Slam. The track charted on Melon's annual chart for three consecutive years through 2025.
Globally, I AM logged 33 consecutive weeks on Billboard Global (excluding US) and 22 consecutive weeks on the Billboard Global 200. Billboard named it one of the best K-pop songs and best K-pop albums of 2023. The MV ranked first in YouTube Korea's Top Music Videos category for 2023 and took the top spot in Bugs' year-end Most Loved Video category.
(The song's central lyric—"Rather fly up, then the path will be where you pass"—is now attached to a 400-million-view timestamp.)
IVE is currently on their second world tour, SHOW WHAT I AM.
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