IVE's 'I AM' hits 400 million YouTube views, a first for the group
Starship Entertainment confirmed on Aug. 30 that *I AM*, IVE's 2023 title track, crossed 400M YouTube views—their first MV to hit the milestone.
IVE's first music video to cross 400 million YouTube views is I AM. Starship Entertainment confirmed the milestone on August 30, marking a new personal best for the six-member group.
Released in April 2023, I AM came from the group's first regular album I Have IVE. It swept domestic charts with a perfect all-kill and held the Billboard Global 200 for 22 consecutive weeks. YouTube ranked it the #1 most popular music video of 2023. The song carries the message "have confidence in the path you are going" and pairs a synthesizer-driven sound with the members' vocals.
IVE—Jang Wonyoung, An Yujin, Gaeul, Rei, Liz, and Iseo—debuted in 2021. They followed with Eleven, Love Dive, After Like, and Bambi. Four charting singles before a debut album is rare. The group is currently on its world tour, Show What I Am, meeting fans globally.
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