IVE's Rei adds global ambassador role as brand activities expand in 2026

IVE's Rei (나오이 레이, 21) became global ambassador for a beauty brand in mid-August 2026. The brand used the announcement to kick off a second-half rebranding push.

The Nagoya-born member has been collecting brand deals while keeping up with group schedules. Fashion label Misecke Seoul tapped her as a 26 SS model, brought her back for 2026 FW, and released the FW season shoot on the 24th. Four days later she posted on Instagram: "Rockstud state of mind ver. @maisonvalentino." Maison Valentino was in the rotation too.

TV work stacked up fast. 2024 brought MBC variety, an ENA program, and a music broadcast special where she served as MC. By 2025 she'd appeared on JTBC, tvN, MBN, and Channel S. She holds a fixed role on JTBC's 집 나가면 개호강 as '별님반 선생님'. In 2026 she guested on tvN's 놀라운 토요일 - 도레미 마켓.

All of this happens while IVE churns through their heaviest release cycle yet. The group debuted with ELEVEN in 2021. LOVE DIVE and After LIKE followed—Rei co-wrote lyrics on the latter and on Kitsch. The 2023 full-length I've IVE led into a run of EPs: I'VE MINE, IVE SWITCH, IVE EMPATHY, IVE SECRET. Pre-release single REBEL HEART dropped between them. 2026 alone has brought pre-release single BANG BANG and second full-length IVE REVIVE+.

During her trainee years, Rei studied Korean two to three hours daily and scored level-4 on the Korean Language Proficiency Test. That background explains why Korean broadcast work comes so naturally.