TXT's third VR concert 'ENDLESS RIDE' hits Lotte Cinema top 3, week-two photocards detailed

TOMORROW X TOGETHER's third VR concert, ENDLESS RIDE, opened July 31 at Lotte Cinema World Tower and Hongdae entrance. It immediately ranked 3rd on Lotte Cinema's overall movie chart.

The concert wraps around a train-journey concept with the group. It follows HYPERFOCUS and HEART ATTACK, TXT's first and second VR entries. AMAZE, a Los Angeles-based VR concert platform with a Seoul subsidiary, produced it using AI-based video processing and Unreal Engine VFX. The company distributes content through cinemas and home XR headsets including Meta Quest and Apple Vision Pro. Its AMAZE VR Concerts app currently ranks #1 in Music, #4 in Entertainment, and #6 overall.

Screening runs in two windows. July 31 through the 20th comes with a random photocard from a set of five types. The 21st through September 13 carries a different set of random photocards, distributed first-come, first-served until stock runs out. Week-two attendees get one of two group photocards at random, same first-come terms. One gift per ticket seat, collected at the box office after screening on the day of your visit — Lotte Cinema World Tower and Hongdae entrance only, after ticket verification. The Hongdae entrance location screens only through the 23rd.

Audience reviews: "the third one but it feels new," "closer than an actual concert," and "the most complete in the series so far." First-timers to VR content also said "felt like being in an actual concert venue" and "I want to watch it again."

TXT dropped mini album 8, 7TH YEAR: 가시덤불에 잠시 바람이 멈췄을 때, in April with title track 하루에 하루만 더 (Stick With You). ENDLESS RIDE screens through September 13.