ATEEZ celebrates their 8th debut anniversary with photobook *BLUE DRIFT* and a Seoul exhibition (Oct. 1–11), while 'BAD' claims its 7th music show win.

BAD, the title track from ATEEZ's 14th mini album GOLDEN HOUR : Part.5, took first place on SBS Inkigayo on September 20 — its second consecutive week at the top of that show, following a win on September 13. The track was released in June, and its official promotional cycle had already wrapped before these wins landed.
The wins came on Music Bank (July 3 and July 10), M Countdown (July 16 and July 23), Show! Music Core (August 22), and Inkigayo (September 13 and 20). Seven music show wins total, spread across four programs over roughly three months. Winning a music show after promos end is hard enough. Doing it twice in a row is something else.
ATEEZ is marking their 8th debut anniversary in October with the release of photobook BLUE DRIFT. An exhibition runs from October 1 to 11 at News Museum Euljiro in Jung-gu, Seoul.
The exhibition is built around three chapters that structure the photobook: DRIFT, FLOW, and DIVE. Each chapter gets its own photo display space. The exhibition also includes unreleased photos and media installations.
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