IVE's Jang Won-young Named UGG Asia-Pacific Brand Ambassador for 2026 Fall/Winter
IVE's Jang Won-young is UGG's new Asia-Pacific brand ambassador. The 2026 F/W 'Born To Feel' campaign launches in September.
Jang Won-young signs with UGG for Asia-Pacific
UGG named IVE member Jang Won-young its Asia-Pacific brand ambassador on September 17. The global lifestyle brand, imported and sold in Korea by Shinsegae International, tapped her to front the 2026 fall/winter Born To Feel campaign. Photos and an advertising video drop in September, with major brand campaigns and photo shoots following from the 2026 F/W collection onward.
The campaign draws from Jang Won-young's daily life to showcase the comfort UGG pursues. A Shinsegae International UGG official said: "We are pleased to present a new season with Jang Won-young and UGG, which continues to enjoy hot popularity in the global fashion market."
Jang Won-young kept her own message simple: "I'm so happy to finally introduce you guys to my new UGG family."
Three hero products
The shoot centers on the Enrap Clog—a classic silhouette with a hidden flat platform and suede-wrapped heel. Then there's the Classic Ultra Mini Fluffed, wrapped entirely in 10mm wool with overlock stitch finishing. The Classic Mini Heritage pairs wool and corduroy with a boot-shaped charm decoration.
Back-to-back wins
The ambassadorship arrives as Jang Won-young's brand stock climbs higher. She won Female Advertising Model of the Year at the 2026 Brand of the Year Awards—her second straight win after taking it in 2025.
She and IVE member Ahn Yu-jin are running a media art exhibition, An-Young: Ahn Yu-jin x Jang Won-young, at The Seoul Lyteum in Seongdong-gu, Seoul. IVE is mid-tour on SHOW WHAT I AM, their second world tour. Busy era.
Jang Won-young, 21, debuted with IZ*ONE in 2018 and re-debuted with IVE on ELEVEN in 2021. The group has six members: Ahn Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Leeseo.
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