JISOO drops 'CLICK' MV with Joseph Kahn — 1.7M views in 4 hours, global X trend #1
JISOO's first solo single in ~11 months hits 1.7M views and 70K+ comments within 4 hours of release, topping global X trends.
11 months later, JISOO goes solo again
JISOO released the single CLICK and its music video on September 4 at 1:00 PM KST. The track is a pre-release from her first full-length album, with no featuring artists — just JISOO.
Her last new music dropped approximately 11 months ago: Eyes Closed with Jane Malik in October.
Joseph Kahn behind the lens in Bangkok
The music video was filmed on the outskirts of Bangkok, Thailand, and directed by Joseph Kahn. Kahn is a Grammy Award-winning director known for Taylor Swift's Bad Blood and Eminem's Without Me, with a filmography spanning Britney Spears, Lady Gaga, and George Michael.
The Bangkok shoot places CLICK in the same geographic moment as LISA's SaWaDiKa, which was also filmed in Bangkok and released around the same period.
Numbers in the first four hours
Within roughly four hours of release:
- Music video views: 1.7 million
- Comments: 70,000+
- #CLICKbyJISOO reached #1 on global X trends
Eleven months is a long time to wait. The first-day numbers suggest the audience didn't go anywhere.
No release date has been announced for the full-length album.
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