Lee Yoon-ji launches her first brand in September, names it Bibrikey
Actress Lee Yoon-ji launched her first brand, Bibrikey, in September 2026 while balancing on-set work. The month, she said, was relentless.
"An intense September"
Lee Yoon-ji launched her first brand in September 2026. Bibrikey (비브리키) came from what she describes as a grueling month.
"It was an intense September," she wrote. "A month where I did a brand launch for the first time in my life."
She reflected on the work it demanded: "I realized how much effort it takes to make something impossible become possible, and I was still very much myself, always having to experience things firsthand." The people around her mattered. "Many people pulled from the front and pushed from the back." Bibrikey went everywhere with her—on set, with her children.
As the full moon approached, she planned to offer a prayer of gratitude instead of a wish.
From sitcom to period drama to brand founder
Lee Yoon-ji first appeared on KBS 2TV variety program 자유선언 토요대작전 in 2003, through the corner segment 산장미팅 - 장미의 전쟁. That same year she joined the sitcom 논스톱4, where her upbeat character built her a following.
Her drama work spans everything. 궁 (Princess Hours). 열아홉 순정. 대왕 세종, where she played Queen Consort Shim from youth through old age. 드림하이. 더킹 투하츠, where she played Princess Lee Jae-shin, who becomes physically disabled after an accident. 왕가네 식구들.
In 2018, she shaved her head for a cancer patient role in 제3의 매력. Film credits include 커플즈 and 드림팰리스.
The brand launch adds something new to her résumé. This one she had to build from the ground up.
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