V (BTS) generated $3.84M in Celine media value at Paris Fashion Week — without attending the women's show
V topped Celine's influencer rankings at Paris Fashion Week 2027 S/S, accounting for 23% of the brand's total media value, all without setting foot at the women's collection show.
$3.84M from the sidelines
V ranked first among all Celine-affiliated influencers at Paris Fashion Week 2027 S/S, generating approximately $3.84 million USD (around 5.2 billion KRW) in media value for the brand. He didn't attend the women's collection show held in Paris on October 3rd.
That $3.84 million represented roughly 23% of the 17 million USD (approximately 22.9 billion KRW) Celine recorded across the entire fashion week. The calculation covers social content published between September 28th and October 7th, converted into equivalent advertising value.
Within two hours of the event's start, content tied to V produced over 7.5 million social media interactions and more than 2.2 million mentions.
V had appeared at Celine's 2027 S/S men's collection show in June, drawing significant attention. The October women's show was different. He wasn't there, yet the media value accrued anyway.
BTS WORLD TOUR 'ARIRANG' — South America leg
While the Celine numbers circulated, BTS was mid-tour in South America as part of BTS WORLD TOUR 'ARIRANG'. The group performed in Santiago, Chile on October 14th and October 16–17th.
Next stops: Buenos Aires, Argentina and São Paulo, Brazil.
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