"8 out of 10 French people consume K-contents through Netflix"

Netflix announced on the 18th that it held media preview sessions in Paris, France with the Ministry of Culture, Sports and Tourism, the Korea Creative Content Agency.

The event, which took place on the 17th (local time), was organized as part of the "2026 K Expo France, All About K Culture" to commemorate the 140th anniversary of diplomatic relations between Korea and France.

At the event, Netflix's Korean vice president explained that Netflix is playing a key role in the global spread of K-contents.

"More than 80% of Netflix subscribers around the world watched at least one piece of content produced in Korea," he said. "According to an external survey of 11,511 people in eight countries last year, 83% of K-contents in France chose Netflix as a key channel for accessing Korean works."

It also emphasized the situation that K-content's interest in K-food naturally leads to consumption of K-food.

"As the ramen consumption scene in K-contents stimulates local people's desire to experience culture, Nongshim's sales in the first half of the European market grew 46% year-on-year," he said. "The demand for French distribution buyers to visit Korean products has also increased."

"In Paris, the users of K-beauty shops, Korean restaurants, and Korean supermarkets used to be only local Koreans and international students, while local French people have been expanding into key consumers in recent years," said the head of the French branch of the Korea Tourism Organization. "The description of places and foods in K-contents is actually linked to the motivation to visit Korea."