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SBS X NETFLIX's New K-drama Consoling Koreans Who Would Have Been Disappointed by the Failed World Cup

Wiliam_Yang·7/1/2026, 10:44:46 AM·2

This is the SBS Friday-Saturday drama 'Agent Kim: Reactivated', which hit the ratings jackpot in contrast to the news of the 2026 North American World Cup group stage elimination disaster.

SBS, which gave up the broadcast rights of this North American World Cup, organized a tent pole K-drama to avoid falling behind the ratings of the World Cup.

'Agent Kim: Reactivated' is a hard-boiled revenge action noir who confronts huge forces by revealing the past of a North Korean special agent who was a regular breadwinner and manager of a small savings bank and sealed it in the wake of the disappearance of his daughter and school violence.

Viewership Explosion: SBS's new Friday-Saturday drama, "Agent Kim: Reactivated," starring actor So Ji-seop, broke a new SBS drama record in five years with a 18.1% rating in just two episodes.

Global Box Office: It is also strong in OTT and has entered the 3rd place globally in the non-English category of Netflix TV shows and is on the rise.

Success Factor: The so-called "Daddy Universe" genre, which depicts the struggle of a K-dad who awakened the instincts of a former special agent to save his daughter, is said to provide a strong catharsis to viewers of a whole generation.

It will be the perfect drama for you who are looking for a new K-drama after watching "Teach you a Lesson," which was a global hit through NETFLIX recently.

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