The Gentle Monster is about to drop a crazy collaboration against the world

Gentle Monster, which is expanding into a global eyewear brand, is bringing a collaboration with the luxury brand for the first time in a long time.

Gentle Monster and PRADA's collaborative eyewear collection is a limited-edition project that combines Prada's classic aesthetics with Gentle Monster's original and experimental vision to redefine modern eyewear.

A large luxury partnership introduced following the Maison Margiela collaboration, featuring a three-dimensional silhouette that changes with the angle of light.
Details such as the core design elements and release schedules of the collaborative collection are as follows.

👓 Collection Design Features 3 Original Designs: A total of 3 silhouettes consisting of understated softness and hidden toughness.
Combining Signature Logos and Materials: Combining Prada's iconic triangular logo with bold titanium spectacle legs (temples) that reflect a formative silhouette unique to Gentle Monster for a sleek and lightweight construction.
Elaborate front design: The silhouette changes anew depending on the angle of light with sharp lens edge details and a three-dimensional front structure.

🎬 'Book' Concept Campaign Kentaro Sakaguchi: A surreal mood campaign video has been released featuring Kentaro Sakaguchi, a Japanese actor who is a Prada ambassador.
Artistic narrative: With the theme of "Book," which breaks down the boundaries between reality and imagination, it contains artistic sensibility that unfolds five fictional styles at the fingertips: soil, water, fire, air, and love.

📅 Release schedule and domestic release date This collection will be sold in limited quantities only in certain Asian regions (Japan, Korea, China, Hong Kong, etc.).

Japan (first released): Aoyama Store pop-up open on July 2 and offline on July 6 and online on July 7
Official launch in Korea: July 31, 2026 (Fri) will be released simultaneously online and offline in Korea
Offline Sellers: House Norware Seoul, House Norware Bankruptcy, The Hyundai Seoul, Shinsegae Department Store Gangnam Branch