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Kim Yun-seok and Gu Kyo-hwan team up for the first time in mystery film 'Blizzard', opening November 18·Jeon Yujin drops first full-length album 'Adios' and shares rainy MV shoot behind-the-scenes·Im Seo-won to join YG Entertainment one month after UNIS disbandment·LIGHTSUM drops "Eotteoke (Doshite KR ver.)" MV teaser, first full-group Korean release in 2 years·P1Harmony's 10th mini album 'BLOW UP' drops November 6 after LA festival headline set·Kwak Min-kyung addresses "gold spoon" rumors: "My parents gave me a lot of support"·TWICE's Jihyo leaves JYP after 21 years, launches solo agency EMITHAUS — stays in group·Kang Daniel drops 'Blue' while on active military duty·JENNIE's 'Dracula' hits Hot 100 #5 for 21 consecutive top-10 weeks·A2O LITE's name is being searched wrong by most fans — and the numbers prove it·Kim Yun-seok and Gu Kyo-hwan team up for the first time in mystery film 'Blizzard', opening November 18·Jeon Yujin drops first full-length album 'Adios' and shares rainy MV shoot behind-the-scenes·Im Seo-won to join YG Entertainment one month after UNIS disbandment·LIGHTSUM drops "Eotteoke (Doshite KR ver.)" MV teaser, first full-group Korean release in 2 years·P1Harmony's 10th mini album 'BLOW UP' drops November 6 after LA festival headline set·Kwak Min-kyung addresses "gold spoon" rumors: "My parents gave me a lot of support"·TWICE's Jihyo leaves JYP after 21 years, launches solo agency EMITHAUS — stays in group·Kang Daniel drops 'Blue' while on active military duty·JENNIE's 'Dracula' hits Hot 100 #5 for 21 consecutive top-10 weeks·A2O LITE's name is being searched wrong by most fans — and the numbers prove it·

BTS' V became the 1st global ambassador for Korea's soju brand

Wiliam_Yang·7/16/2026, 11:26:02 AM·9

Are you a fan of Soju?
BTS superstar V became the first global ambassador when 'Jinro' brand tried global marketing for the first time.

Previously, Korea's Soju brand used to collaborate with popular female celebrities as brand ambassador, but this time Jinro broke the mold and used a male artist who has a global impact, making headlines in the industry.
Jinro announced that V's trendiness and global recognition were the best choices for global popularization strategies as Korea's representative soju.
In addition to domestic marketing campaigns, various campaigns and online/offline events are scheduled to expand overseas markets, so I recommend BTS or Soju fans to pay attention to Jinro's brand.

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