Sun, Aug 16, 2026

Inkigayo

Cortis 'REDRED' drives brand value as all five members credited on every GREENGREEN track·Yang Se-chan Hints He Knows Lee Ju-yeon's Ex on 'Running Man'·Seongri guests on KBS1 '전국노래자랑' Hoengseong edition, also set for Dadaepo Sunset Film Festival opening·Kwon Eun-bi becomes first K-pop act at major Turkish festival, draws 50,000 at Istanbul·Jennie covers Cosmopolitan Fall 2026 with five-variation shoot titled 'The Charm of Jennie'·Lisa apologizes over BLACKPINK 10th anniversary event backlash, joining Jisoo and Rosé·Song Ga-in's 'What If Not a Flower' MV Tops 1M Views; Lyrics Read by 11 Celebrities·JUNNY joins 'Creepy Romance' OST with new pop track 'My Girl'·Moon Geun-young, Moon Chae-won, Seo Hye-won: Three Korean actresses announce surprise marriages·Cha Sun-woo drops September theater schedule, confirms four performance dates·Cortis 'REDRED' drives brand value as all five members credited on every GREENGREEN track·Yang Se-chan Hints He Knows Lee Ju-yeon's Ex on 'Running Man'·Seongri guests on KBS1 '전국노래자랑' Hoengseong edition, also set for Dadaepo Sunset Film Festival opening·Kwon Eun-bi becomes first K-pop act at major Turkish festival, draws 50,000 at Istanbul·Jennie covers Cosmopolitan Fall 2026 with five-variation shoot titled 'The Charm of Jennie'·Lisa apologizes over BLACKPINK 10th anniversary event backlash, joining Jisoo and Rosé·Song Ga-in's 'What If Not a Flower' MV Tops 1M Views; Lyrics Read by 11 Celebrities·JUNNY joins 'Creepy Romance' OST with new pop track 'My Girl'·Moon Geun-young, Moon Chae-won, Seo Hye-won: Three Korean actresses announce surprise marriages·Cha Sun-woo drops September theater schedule, confirms four performance dates·

BTS' V became the 1st global ambassador for Korea's soju brand

Wiliam_Yang·7/16/2026, 11:26:02 AM·8

Are you a fan of Soju?
BTS superstar V became the first global ambassador when 'Jinro' brand tried global marketing for the first time.

Previously, Korea's Soju brand used to collaborate with popular female celebrities as brand ambassador, but this time Jinro broke the mold and used a male artist who has a global impact, making headlines in the industry.
Jinro announced that V's trendiness and global recognition were the best choices for global popularization strategies as Korea's representative soju.
In addition to domestic marketing campaigns, various campaigns and online/offline events are scheduled to expand overseas markets, so I recommend BTS or Soju fans to pay attention to Jinro's brand.

♡ 0Save · 0