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BTS' V became the 1st global ambassador for Korea's soju brand

Wiliam_Yang·7/16/2026, 11:26:02 AM

Are you a fan of Soju?
BTS superstar V became the first global ambassador when 'Jinro' brand tried global marketing for the first time.

Previously, Korea's Soju brand used to collaborate with popular female celebrities as brand ambassador, but this time Jinro broke the mold and used a male artist who has a global impact, making headlines in the industry.
Jinro announced that V's trendiness and global recognition were the best choices for global popularization strategies as Korea's representative soju.
In addition to domestic marketing campaigns, various campaigns and online/offline events are scheduled to expand overseas markets, so I recommend BTS or Soju fans to pay attention to Jinro's brand.

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