Aespa just got tapped as the new face of JW Pharmaceutical's Friends eye care line — ads drop on TV and digital…
As reported "Trendy Friends"…JW Pharmaceutical selects model 'aespa'
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Aespa just landed a major endorsement deal — they're the new faces of JW Pharmaceutical's artificial tear drops…
As reported aespa Did It… The Identity of the Bold Ad That Broke the 'Model Rule'
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Aespa just got tapped as the new face of JW Pharmaceutical's Friends eye care line — ads drop on TV and digital…As reported "Trendy Friends"…JW Pharmaceutical selects model 'aespa'JW Pharmaceutical announced aespa as the new advertising model for its Friends eye care brand, featuring artificial tears and eyelid cleansing products. New commercials will air across TV, digital, and outdoor media beginning October 20th, with teaser videos already released on YouTube and Instagram.2026-10-12↗
Aespa just signed on as the new face for JW Pharmaceutical's Friends eye care line — launching October 20th across…As reported JW Pharmaceutical to air 'Friends' ad featuring aespa on October 20th… packaging also redesignedJW Pharmaceutical announced aespa as the new model for Friends eye drops and eyelid cleaners, with ads launching October 20 across TV, digital, and outdoor media. The company also redesigned the eye drop packaging and introduced a new unified brand identity for the Friends product line.2026-10-12↗
Aespa just landed a major endorsement deal — they're the new faces of JW Pharmaceutical's artificial tear drops…As reported aespa Did It… The Identity of the Bold Ad That Broke the 'Model Rule'JW Pharmaceutical announced aespa as the new models for Friends Eye Drop, showcasing the product as an everyday essential across each member's personal spaces. The campaign positions artificial tears as a beauty and eye-health staple for Gen Z and millennial consumers, part of a broader strategy to expand the Friends brand beyond pharmaceuticals into lifestyle products.2026-10-15↗
Aespa just dropped a teaser campaign for JW Pharmaceutical's Frenz Eye Drop on YouTube and Instagram — each member…As reported From aespa to AKMU, pharmaceuticals tap K-pop star power to court younger consumersJW Pharmaceutical released a teaser campaign for Frenz Eye Drop featuring aespa members (Karina, Ningning, Giselle, and Winter) in everyday scenarios, positioning the product as a daily necessity rather than explaining its effects. The campaign represents a broader shift among Korean pharmaceutical companies expanding into lifestyle products and partnering with K-pop stars to reach younger consumers.2026-10-19↗
