(G)I-DLE drops 'Crow' pre-release ahead of July comeback, charts on QQ Music and Bilibili

(G)I-DLE dropped the music video for Crow on June 14. The pre-release track comes from their ninth mini album We made.

By June 15, the MV had climbed to No. 2 on both QQ Music's overall music video chart and its Korean music video chart. QQ Music is China's largest music streaming platform. It also landed at No. 5 on Bilibili's music video chart. The audio followed on June 15. The full We made album arrives July 6.

The Chinese-market traction isn't accidental. A company official credited member Woo-ki, who is from China, for steadily building recognition through local broadcast appearances alongside group activities and serving as a major advertising model. The work "was able to expand (G)I-DLE's influence."

The group has been building Chinese-speaking fandom momentum all year. In February they held the Seoul leg of their fourth world tour, Syncopation. In March they performed at Taipei Dome in Taipei — where member Shuhua grew up — becoming the first K-pop girl group to hold a solo concert at that venue. Next up: Hong Kong's Kai Tak Stadium on June 27 and 28. The company stated the shows will "demonstrate their status as a 'global top-tier girl group.'" Two Chinese-speaking members. Two landmark Chinese-market venues in the same tour run.

The July comeback is next.