Keyveatz debuts as AOMG's first-ever girl crew with EP 'OXY_GEN'
Keyveatz dropped their debut EP on June 30 with Jay Park producing and Punchnello on a feature.
Keyveatz held a media showcase at YES24 WonderRock Hall in Seoul on June 30, then released their debut EP OXY_GEN at 6 PM the same day.
The five members — Yui, Kang Ye-seul, Eom Ji-won, Son Ju-won, and Kim Yu-na — are AOMG's first girl crew since the label's founding. Five tracks make up the EP: title track OXY, Key Beats, Catch My Breath, SUB_ZERO, and SUCK IT UP. Hip-hop, Jersey club, and R&B all show up across the project.
OXY came together with AOMG mixed hip-hop group SIKKOO member 200 (EBACK, 이백). Jay Park (박재범), who founded AOMG in 2013, produced B-side Catch My Breath. Kim Yu-na said Park "utilized our talents 200% in a free atmosphere." SUB_ZERO features Punchnello.
Support came from multiple corners. Pre-debut feedback arrived from labelmate Lee Mi-joo (이미주), and Gi-an 84 (기안84) helped plan and structure the showcase itself. Son Ju-won described the album as a collaborative effort — producers listened to the members' stories and built the record around them, which she said let the group "sing it with more sincerity."
Kang Ye-seul drew a line at the showcase: "Since we debuted as a girl crew, not a girl group, I want to become the first spark of a girl crew." Eom Ji-won said she hopes the phrase "Keyveatz-like" enters the vocabulary. Their short-term target is a music broadcast win.
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