Shin Min-ah's YouTube blitz helps 'Nundongja' land No. 2 at the box office
Nundongja opened June 24 and hit No. 2 overall, topping same-period releases. Shin Min-ah's promotional blitz across YouTube helped drive the momentum.
Nundongja opened on June 24. By weekend, it had claimed the top spot among films released in the same period and settled at No. 2 on the overall box office chart.
Shin Min-ah hit YouTube hard. She appeared on Museowo-un Ge Ttak! Sireo on comedian Yoo Byung-jae's channel on June 23—one day before release. She also sat down with Lee Young-ji on Charin Geon Jwipbuldo Eopjiman.
On June 26, she joined actress Gong Hyo-jin on Gong's channel Dangbungan Gong Hyo-jin, where the pair documented a low-key outing around Seoul's Seochon neighborhood. (Entertainment, horror, lifestyle—three YouTube lanes in under a week.)
Nundongja is currently showing in theaters nationwide.
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