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ExclusiveYoo Byung-jae

Shin Min-ah's YouTube blitz helps 'Nundongja' land No. 2 at the box office

Nundongja opened June 24 and hit No. 2 overall, topping same-period releases. Shin Min-ah's promotional blitz across YouTube helped drive the momentum.

By Newsdesk·25 d ago·1 min read33

Shin Min-ah's YouTube blitz helps 'Nundongja' land No. 2 at the box office

Nundongja opened on June 24. By weekend, it had claimed the top spot among films released in the same period and settled at No. 2 on the overall box office chart.

Shin Min-ah hit YouTube hard. She appeared on Museowo-un Ge Ttak! Sireo on comedian Yoo Byung-jae's channel on June 23—one day before release. She also sat down with Lee Young-ji on Charin Geon Jwipbuldo Eopjiman.

On June 26, she joined actress Gong Hyo-jin on Gong's channel Dangbungan Gong Hyo-jin, where the pair documented a low-key outing around Seoul's Seochon neighborhood. (Entertainment, horror, lifestyle—three YouTube lanes in under a week.)

Nundongja is currently showing in theaters nationwide.

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