&TEAM VR Concert 'BOUNDLESS' Screens Through July 26, Asian Cities Rollout Planned

&TEAM's first VR concert, BOUNDLESS, screens through July 26. A rollout across major Asian cities is already in the works.

Kim Kyung-guk of production company AMAZE directed the project. He spotted VR content's potential back in 2016 and has since helmed VR concerts for Tomorrow X Together and ENHYPEN. For BOUNDLESS, AMAZE deployed 12K ultra-high-resolution technology to create image clarity and spatial depth close to real life.

"The biggest appeal of VR concerts is being able to meet the artist I love at a really close distance," Kim said. One-take filming was deliberate. "I think one-take is important to give the feeling that I'm really in that space."

Kim doesn't see VR replacing a live show. "VR concerts are not a substitute but a new performance experience," he said—"a new flavor of K-pop content." (Whether fans agree after strapping on a headset remains to be seen.)

No specific Asian city dates have been announced. The sequential screening plan suggests the team views BOUNDLESS as an ongoing global run, not a one-off event.