BLACKPINK x Tamagotchi and IZNA x France Louvre Baguette pop-ups land at Lotte Jamsil this week

Lotte Department Store is running two K-pop collaboration pop-ups at its Jamsil complex. BLACKPINK pairs with Tamagotchi. Girl group IZNA teams up with bakery brand France Louvre Baguette.

The BLACKPINK X Tamagotchi pop-up opens July 30 at Lotte World Mall in Jamsil, Seoul, and runs through August 5. Twenty-eight types of goods are on offer, headlined by limited-edition Tamagotchi devices featuring each of the four BLACKPINK members as characters. Character figurine keychains come next—and these are exclusive to the Jamsil pop-up. Blind boxes containing 8 random keychain designs will be sold in limited quantities, with 4 "special figurine keychain" designs not previously revealed online tucked inside. Same-day buyers get a BLACKPINK X Tamagotchi limited-edition photo card on a first-come, first-served basis. A photo booth for shooting with the collaboration characters rounds out the experience.

IZNA Atelier runs a bit longer, through August 12, at B1F Avenue L of Lotte Department Store's Jamsil branch. This marks the first time limited menu items reflecting the members' individual tastes have been released. The 7-item lineup includes collab-exclusive products named after member nicknames. Flagship items are the IZNA Atelier Set (₩48,800), IZNA Cookie (₩4,800), and Jung Sebi's Gwapgi (₩8,800). Buy the full Atelier Set and you get 2 randomly selected photo cards.

Choi Yun-seok, head of Lotte Department Store's content division, said the store "combined global artist IP with the kidult trend" to reach "customers ranging from 20s–30s fandoms to foreign tourists." The company plans to "continuously expand IP content" going forward.