CHUU drops new single 'RULE' featuring Heize

RULE (feat. Heize) landed July 2 across streaming platforms. Her debut solo full-length, XO, My Cyberlove, came out in January.

The indie pop track rides a rhythmic beat and string arrangement. Its hook—"thanks, but no thanks"—sets the tone: do what you want, ignore what everyone else thinks. CHUU's voice is clean and bright. Heize brings something dreamier to the mix.

Heize had just wrapped her 10th mini album LOVE VIRUS Pt.1 before jumping into collaborations. RULE slots into a joint music project Dream Us Company and Contents X started in 2023. Earlier drops featured Noel, 2BiC Jihwan, AB6IX's Lee Daehwi, Grizzly, and Kep1er's Kim Chaehyun. The lineup alone shows how wide the net is cast.

Dream Us Company CEO Lee Ki-young said the company will "strengthen capabilities in planning, production, and distribution overall" and "continuously present meaningful music content to both the market and listeners through various collaboration models."

Dream Us Company has branched out past music into concerts, fandom platforms, commerce, and strategic investments. That includes backing LUCY's global concert business, a stake in R&D Company (Daesung's agency), an investment in Hanteo Global, and a redesigned FLO artist page with a new "My Affection" function plus the launch of FLO Shop.