idntt joins BIGC's 'THE K-POP Cheer Up!' as third participating act

idntt (아이덴티티) is the third act to join THE K-POP Cheer Up!, a fan-participation support service run by global entertech company BIGC (빅크). The MODHAUS rookie boy group has 20 members and is building toward a final 24-member lineup through a unit-based structure.

The group recently unveiled their third unit, itsnotover, and performed new track Kids Return — a stage carrying youthful energy.

THE K-POP Cheer Up! is operated by cast members from the YouTube original variety show FANPOPTY. The system works in 10 tiers. Global fans' support for an artist gets aggregated as numerical metrics. Each time a target number hits, the next tier of promotional rewards unlocks. Those rewards stack cumulatively and include global PR, Seoul outdoor advertising (OOH), and bus wrapping. idntt's campaign runs through the CHOICE service inside the BIGC platform, where fan participation metrics accumulate and determine whether each tier reward triggers.

Previous participants AND2BLE (앤더블) and RESCENE (리센느) both completed the project and achieved meaningful promotional results. The template has been stress-tested before idntt steps in.

BIGC positions itself as an artist-centered all-in-one platform, offering ticket booking, fan data analysis, and AI-based streaming as part of its integrated entertech services.