Sandara Park's label ARADNAS partners with Power Entertainment for Southeast Asia push

Power Entertainment announced on July 28 that it has invested in Sandara Park's label ARADNAS and will serve as official partner for her Southeast Asian activities.

Sandara Park's solo schedule across the region will expand. Concerts, fan meetings, major music festivals, and brand events are all planned. Exclusive content and special projects centered on her will roll out sequentially.

The two companies first worked together in 2024, when Power Entertainment CEO David Yong invited Sandara Park to perform at Waterbom Singapore. "I find it very meaningful to take on new challenges with Sandara Park," Yong said. "Based on the trust we have built over a long time, we will create greater achievements."

Yong also described her as "a K-pop star who has shown global influence since her 2NE1 activities" and said he has great expectations for the new image she will show going forward.

Power Entertainment will handle local concert planning, marketing, and fan communication to give Sandara Park a stable base in the region. Country-specific projects are planned to keep expanding direct contact with local fans.

(No specific tour dates or cities have been announced yet.)