Rosé drops 'New Trick' MV — a garage punk Apple campaign shot directed by Dave Myers
Rosé released 'New Trick' and its music video on Sept 18 for Apple's Shot on iPhone campaign, with production from the APT. team.
Garage punk, Apple cameras, and the APT. producers
Rosé dropped New Trick on September 18—digital single and music video both. The song is garage punk built around the attitude of overcoming hardship on your own terms. It was conceived as part of Apple's global Shot on iPhone campaign.
Dave Myers directed the video. Amy Allen and Andrew Wells, the same duo who co-produced APT., handled co-production on New Trick as well.
"The one and only"
The day after release, Rosé posted behind-the-scenes photos from the shoot on her SNS. The caption: "The one and only." Short, but it lands.
Since the Apple campaign framing means the MV was shot on iPhone hardware, the whole visual context shifts around that constraint. The specific look is something you'll have to clock yourself.
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