TWS named Twix Korea's first brand ambassador; limited-edition member ID photo packaging coming in October
Korea Mars tapped TWS as Twix's first Korean brand ambassador on Sept. 2, with campaign content rolling out on Instagram and a limited-edition pack arriving in October.
TWS is now the face of Twix in Korea. On September 2, Korea Mars announced that the six-member group—Shin Yu, Dohoon, Youngjae, Hanjin, Jihoon, and Gyeongmin—would serve as the chocolate bar brand's first domestic brand ambassador.
The partnership launches with a campaign called 두 개니까, 트윅스 ("Because There Are Two, Twix"), playing off Twix's two-bars-per-pack format. Campaign films and photos featuring TWS roll out sequentially through Twix's official Instagram starting September 2.
October brings a limited-edition Twix package with ID-style photos of all six members. (Six members, two bars per pack—the math writes itself.)
A Korea Mars official said TWS's "freshness and the natural chemistry shown by the members align well" with the campaign message. The brand wants consumers to "experience sweet moments by sharing Twix together in their daily lives."
TWS debuted in 2024 under a 'Boyhood Pop' concept. Twix itself has been around since 1967, when it first launched in the UK.
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