Artist Edition
Zico
How Choi Ye-na's 'Catch Catch' stayed globally viral for 3+ months — and what K-pop labels are doing to engineer it
·Curated by the KTRENZ editorial team
Cover story · Comeback Decoded
How Choi Ye-na's 'Catch Catch' stayed globally viral for 3+ months — and what K-pop labels are doing to engineer it
From Lee Jun's *Workman* challenge to RIIZE's 'Geoje Yaho' meme, K-pop labels are now engineering the viral moments they once left to chance.
By KTRENZ Newsdesk · 15 d ago
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