ILLIT Wonhee Is Now the Face of Two Beauty Brands at Once

Wonhee from ILLIT has been known in fan circles as a genuine cosmetics obsessive — the kind of idol who actually talks about her skincare shelf — so watching her rack up back-to-back ambassador deals in the same season feels less like a PR coincidence and more like brands catching up to what fans already knew.

The newer deal is with Fino, the Japanese Shiseido haircare line. Fino named Wonhee as its brand ambassador and launched the "Glow in motion" campaign around her — the idea being that healthy, luminous hair is the foundation of confidence in any everyday moment, not just on stage. Wonhee's own quote lands well here: she said she's always believed that the way her hair catches the light during a performance is what completes the whole look, and that she wants to share her personal haircare approach with fans through this partnership. It's the kind of statement that reads as genuine coming from someone with her reputation.

The campaign timing matters if you're shopping. Fino is participating in OliveYoung's "OliveYoung Pick" promotion running through April — the brand's steepest discount since launch, up to 31% off, available at major OliveYoung stores nationwide and on the online mall. If you've been curious about the line, this is the window.

The other deal is with rom&nd, the color cosmetics brand under I'MFROM parent company I Family SC. Wonhee was announced as rom&nd's model around the same time — which means she's now the face of both a haircare line and one of the more beloved indie-adjacent makeup brands in Korea simultaneously. For a 20-year-old idol, that's a genuinely unusual double.

What makes this interesting from a K-beauty angle is the category spread. Fino sits in the haircare space — a category that doesn't get idol ambassador moments as often as skincare or color cosmetics — while rom&nd is a brand that already has a strong following among people who actually care about formula and finish, not just packaging. Wonhee's "kosduck" (cosmetics enthusiast) image makes her a credible fit for both rather than just a face attached to a product.

If you're building a routine around either brand, the OliveYoung Pick window is the practical entry point for Fino. Rom&nd is a consistent OliveYoung staple regardless of the ambassador cycle, so that one's available year-round — but the Wonhee campaign content will likely push new shades or collections into the spotlight over the coming months.

For ILLIT fans who want to follow the campaign closely, Fino's "Glow in motion" rollout is the one to watch — it's a full campaign, not just a one-off post, so there will be more content coming. And for anyone who's been on the fence about trying Fino specifically, the April OliveYoung promotion is a low-commitment way in.