K-Beauty

Show Champion

BLACKPINK's Lisa spotted repeatedly with Thai actor Blue Pontiawat amid Arnault breakup rumors·Huh Gak drops pre-release ballad ahead of first mini album in nearly 10 years·KATSEYE make it 3 straight years of K-pop at Victoria's Secret Fashion Show·KickFlip's 'KICK OFF THE WALL Pt. 1' sells 532K first-week copies, hits career high·Lee Eun-sang drops debut solo EP 'Dream Garden' on October 21·Triple S drops 'Andless,' the 24-member bridge between 'Love' and 'Pop'·Jazz pianist Song Young-joo marks 20-year career with 11th album 'Simplicity'·BOYNEXTDOOR wraps 'HOME Party' concert, heads into first-ever North America tour·Yoo Yeon-jung and Min Woo-hyuk duet in Rebecca MV ahead of November opening·Ok Joo-hyun's Rebecca sells out; Fin.K.L announces Re:Bloom reunion project after 21 years·BLACKPINK's Lisa spotted repeatedly with Thai actor Blue Pontiawat amid Arnault breakup rumors·Huh Gak drops pre-release ballad ahead of first mini album in nearly 10 years·KATSEYE make it 3 straight years of K-pop at Victoria's Secret Fashion Show·KickFlip's 'KICK OFF THE WALL Pt. 1' sells 532K first-week copies, hits career high·Lee Eun-sang drops debut solo EP 'Dream Garden' on October 21·Triple S drops 'Andless,' the 24-member bridge between 'Love' and 'Pop'·Jazz pianist Song Young-joo marks 20-year career with 11th album 'Simplicity'·BOYNEXTDOOR wraps 'HOME Party' concert, heads into first-ever North America tour·Yoo Yeon-jung and Min Woo-hyuk duet in Rebecca MV ahead of November opening·Ok Joo-hyun's Rebecca sells out; Fin.K.L announces Re:Bloom reunion project after 21 years·

Medicube's Pore Pad Just Hit 400 Costco Locations in the US

Olive Young K-Beauty Edit Is Now Inside Southeast Asian Sephora Stores

Suzy Showed Up to Anua's PDRN Pop-Up in Seongsu and It's Worth Your Time Too

Jeon Do-yeon Is Now the Face of cepoLAB — Here's the Product Behind It

NCT Taeyong Is the Face of This Pharma-Born Eye Serum Stick

RESCENE Is K-Beauty's Newest Multi-Brand Power Move

RESCENE Is Quietly Becoming K-Beauty's Most Wanted Group

Laka taps Nana as brand muse for the Magic Lip Fixer launch

Jun Ji-hyun Is the Face of Poiret's First Brand Campaign

Suzy, Jennie, Joshua, ZB1: K-Beauty's Ambassador Moment Is Here

IVE Rei Is Now the Face of AGE20'S Global Rebrand

Gong Seung-yeon Is the New Face of Derma Brand Jenabel

Baby DONT CRY's Ihyeon and Benny Are Now the Face of VDL

tripleS Nakyung and Sumin Are Fronting This 11-Brand K-Beauty Pop-Up at The Hyundai Seoul

Jun Ji-hyun's Bronze Skin Moment Is Making Tanning Makeup the Move This Summer

Seongsu Is Now Seoul's K-Beauty Battleground — Here's Why

Baby DONT CRY's Ihyeon and Benny Are Now the Face of VDL

Olive Young's top-selling K-beauty products by category in the 1st half of 2026

Baby DONT Cry's Ihyeon and Benny Are Now the Faces of VDL

Seoul's K-Beauty Festival Pop-Up Is Running Through July 19

Moon Ga-young Is the New Face of LUX Perfume Body Wash

Five Global Beauty Brands Just Tapped K-Stars for Their Biggest Launches

The reason why you have to go to a big CVS, not Olive Young

K-beauty enthusiast, here are must-buy items when you visit Korea

Meditherafy Signs PONY as Exclusive Brand Model

BTS V Is Now the Global Face of JINRO Soju

Baby DONT CRY's Ihyeon and Benny Are Now the Faces of VDL

Do you have any plans to visit Korea this summer? Let me introduce you to recommended travel spot in SEOUL

Disney+'s best K-drama, Made in Korea is coming to fans with a new season

Gyaru Beauty Is Back and K-Brands Are Moving Fast

Anua Just Signed Suzy and Kendall Jenner Back to Back

The upcoming concert lineup that will make K-pop fans happy

Jang Wonyoung, Kendall Jenner, Lisa: K-Beauty's Celebrity Pivot Is Working

For those of you who are sensitive to K-trend, I recommend July's Fashion & Lifestyle pop-up.

Four K-Beauty Brands Just Signed Their New Idol Faces

Two Korean Pharma Brands Just Entered the Beauty Space — Here's What They're Launching

Baby DONT CRY's Ihyeon and Benny Are Now the Face of VDL

ILLIT Wonhee Is Now the Face of Two Beauty Brands at Once

The Idol Effect: Four K-Beauty Brands That Sold Out After Signing a Star

K-Beauty Searches Explode to 10x French Beauty: Why Global Consumers Now Buy 'What Koreans Actually Use'

Dr. G's Red Blemish Line Gets a New Face in Japan

Baby DONT Cry's Ihyeon and Beni Are Now the Faces of VDL

K-makeup is softer skin, not heavier coverage—here's how

April Skin Magic Snow Cushion Renewal: The Micro-Particle Upgrade That Fixes Darkening

Barrier-repair skincare diet: what actually works when less is more

The sunscreen that actually feels like essence—Slowment V10 tested

Huxley's cactus PDRN routine is the skin-rest moment everyone's looking for

Toner pads vs liquid toner: which one actually matters

Sunscreen that actually stays put this season

This Olive Young haul is actually worth the hype