Kurly Beauty Festa 2026: 45 Brands at DDP

Kurly Beauty Festa 2026 opened at Seoul's Dongdaemun Design Plaza (DDP) Art Hall on November 12 and runs through November 15 — four days, 45 carefully selected brands, and a floor plan built around the actual rhythm of your day.

The space is divided into four time-of-day zones: Morning (cleansers and low-irritation derma skincare), Day (sun care and makeup), Evening (deep cleansers, hair, and body), and Night (high-function skincare and devices).

The first thing you hit at the entrance is the "Beauty Kurly Icon" booth: 48 best-of-year products selected by Kurly's product committee based on ratings and sales volume, displayed across 16 beauty categories with the top 3 in each. The skin/toner category No. 1 is Santa Maria Novella Acqua di Rose; the essence/serum/ampoule category No. 1 is SkinCeuticals C E Ferulic. Both are on display.

Nested inside each time-of-day zone is a "Kurly-kan" (Kurly-exclusive corner) spotlighting Kurly Only products — items you can't get anywhere else. The Morning Kurly-kan, styled as a bathroom set, features a high-fluoride toothpaste co-developed with LG H&H from the planning stage. The Night Kurly-kan, dressed as a vanity table, lets you test the cream formula of Duera's 5X Two-Step Facial Film Mask — Duera being Kurly's first in-house beauty private label.

Partner brand booths are running their own activations: scalp diagnosis at Dr. ForHair, a foot-care routine demo at Baren, plus product experiences from Freshian, Venof, Senka, René Furterer, and Shiseido, among others.

The business context behind this event is worth knowing: Kurly's Q3 2026 consolidated revenue hit 777.9 billion won, up 34.4% year-on-year and a new quarterly record. Beauty Kurly's transaction volume specifically grew 25%, driven by new brand additions and the rising demand for functional derma-cosmetic products. Kurly has also signed a strategic partnership with Amorepacific to co-develop Kurly Only exclusives, and has listed its Duera private label on Amazon US and TikTok Shop.

If you're in Seoul through November 15, the DDP location in Dongdaemun makes it easy to pair with an evening in the area.