Dr.Althea's Pop-Up at Olive Young Beauty Mansion Seongsu Is Open Now

Dr.Althea — the skincare line from The Pure Lab — is running a pop-up at Olive Young Beauty Mansion Seongsu through November 28, and if you're in Seoul this month, this is one worth building a Seongsu day around.

The brand's headline product, the 345 Relief Cream, has crossed cumulative sales of 40 million units — and it also picked up a win at the Marie Claire UK Skin Awards. That's the kind of dual validation (mass market + editorial) that's genuinely rare for a Korean skincare product.

The 345 Relief Cream is the obvious anchor. It's worth going in with a list of what you've been curious about from the brand rather than just grabbing the hero product.

The pop-up runs through November 28, which means the window before it closes is short — especially if you're visiting Seoul in the back half of November.

No but the Marie Claire UK Skin Awards recognition is the detail that makes this more than a standard brand activation. It positions the 345 Relief Cream as something with reach beyond the Korean domestic market, which tracks with Dr.Althea's broader international presence.