Musinsa Summer Popup in Seongsu: Free Tuk-Tuk Rides, 80 Restaurant Tie-Ins, Guaranteed Prize Draw

Musinsa's 26th Summer Black Friday offline event is taking over Seongsu and Seoul Forest through June 24, and if you're planning a Seoul trip during that window, this is the kind of neighborhood-wide festival that justifies a weekend detour. The brand has partnered with roughly 80 local restaurants and cafés to create what they're calling the "Mujinjang Road"—a themed route from Seoul Forest down through Seongsu that lets you eat, spend your Musinsa coupons, and collect receipts that double as raffle tickets for a guaranteed-win prize draw.

The Must-Do: Free Tuk-Tuk Shuttle & Scratch-Off Coupon Fans

The headline experience is a Southeast Asian–style tuk-tuk shuttle (human-powered cart) that runs through Seongsu daily, but only on weekends—June 13–14 and June 20–21, from noon to 5 PM. To board, you either show a scratch-off orange coupon fan (distributed free around the neighborhood) or scan your Musinsa app membership. The shuttle route starts at Mutandard and runs through Yeonmujang Street to the flagship Musinsa Mega Store Seongsu. The fans themselves are the real prize: scratch them and you'll reveal a coupon worth 3,000, 5,000, or up to 10,000 won. These fans are being handed out at 10 Musinsa locations nationwide (Seongsu, Seoul Forest, Hongdae, Yeouido, Yongsan, Daegu, Gangnam, Myeongdong, Jamsil, Suwon, Eunpyeong), so if you're hitting multiple cities, you can collect them along the way.

Eat Your Way Through 80 Restaurants & Collect Raffle Tickets

The "Mujinjang Road" tie-in is where the event gets genuinely useful. Participating restaurants and cafés across Seongsu and Seoul Forest are offering exclusive limited-edition signature menus—like Iridescent's carrot ade in Mujinjang's signature orange, Lebebeijwang's spicy salmon bowl, and Kao's oversized 2-person pork basil stir-fry (served with unlimited rice and three fried eggs). Every receipt you collect from a partner venue becomes a raffle entry for the grand prize draw happening daily through June 24 at the Mega Store. If you order a signature menu, you get two raffle entries instead of one—so the strategy is obvious: eat the special items and keep every receipt.

You can also use your Musinsa coupons at these partner restaurants, so the coupon fan you scratch becomes actual spending power. The 80-venue network means you're genuinely exploring the neighborhood while eating, not just hitting a single pop-up.

The Prize Draw: 100% Win Rate

At the Mega Store Seongsu (and also at the Yongsan location, if that's more convenient), you can enter the guaranteed-win raffle with just one of three proof points: a 30,000-won-or-higher receipt from the store itself, a partner restaurant receipt, or a scratch-off fan. The prize pool includes gold bars, luxury handbags, sneakers, Musinsa summer bestsellers, Yo Ah-jung low-sugar ice cream (two flavors), and Musinsa reusable bags. Even if you don't hit the luxury tier, you'll walk away with snacks like Nongshim potato chips or Healthcy oligosaccharide drinks—it's genuinely a no-loss draw.

Practical Details for Visitors

The Mega Store Seongsu is open 11 AM–9 PM daily throughout the event. The tuk-tuk shuttle and fan distribution are weekend-only (June 13–14 and 20–21, noon–5 PM), so if you're visiting on a weekday, you'll miss those experiences but can still do the restaurant route and enter the prize draw. The online Mujinjang sale kicks off June 14 at 7 PM (up to 80% off), but the in-person popup is where the free goods and exclusive menus live.

Location: Seongsu, Seoul (near Seongsu Station). The Mega Store is at 62 Seongsu-iro, Seongdong-gu. If you're already planning a Seongsu café or shopping crawl, this event clusters everything into one walkable festival.