HYBE's leader spoke at the MWM Conference in Seoul today, referencing BTS's 'The City' project while discussing how…
As reported HYBE Leader: "Like BTS's 'The City,' People in the AI Age Crave Real Experiences"
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BTS's 'The City' project is becoming a major tourism play — turning 3-hour concerts into multi-week city experiences…
As reported Came to See BTS in Korea... 'Content Tourism' Revitalizing Cities [13th Korea Culture Content Forum]
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HYBE's leader spoke at the MWM Conference in Seoul today, referencing BTS's 'The City' project while discussing how…As reported HYBE Leader: "Like BTS's 'The City,' People in the AI Age Crave Real Experiences"At the 2026 MWM Conference in Seoul, HYBE's Head of Chairman Creative Staff Office delivered a keynote on music industry strategy in the AI age, arguing that as AI-generated content becomes abundant, authentic human creativity and live experiences gain unprecedented premium value. The speaker cited BTS's 'The City' project as an example and noted that global top 100 tour revenues reached a record $3.2 billion in the first half of 2026, demonstrating audience appetite for irreplaceable, in-person experiences.📍 Seoul2026-09-04↗
BTS's 'The City' project is becoming a major tourism play — turning 3-hour concerts into multi-week city experiences…As reported Came to See BTS in Korea... 'Content Tourism' Revitalizing Cities [13th Korea Culture Content Forum]Hybe's 'The City' project, anchored by BTS, expands concert experiences into broader tourism and consumption across multiple cities. The initiative extends a 3-hour performance into a 3-week urban experience, engaging both core fans and general tourists while introducing global audiences to local cultural and tourism assets.📍 Seoul2026-09-10↗
