AUCTIONNOTHING NEW FOR 47 DAYS

BTS — Gucci Primavera campaign jacket

ON THE RECORD Aug 28 – Aug 30, 20262

WHERE IT STANDS

AUG 30

under 24 hours

A result landed. The auction may still continue.

Aug 28RESULT

As reported BTS Jin's Gucci Primavera jacket sells out all sizes across Europe

as reported: “sold out across all European sizes within 24 hours”

Aug 30RESULTunder 24 hours

As reported 'FACE OF GUCCI' BTS Jin, Gucci Campaign Tops Global Google Search Trends...

NOTHING NEW SINCE AUG 30

News (2)

Jin's Gucci Primavera campaign jacket sold out across all European sizes within 24 hours — Italy, France, UK, Germany…As reported BTS Jin's Gucci Primavera jacket sells out all sizes across EuropeThe jacket Jin wore in Gucci's Primavera campaign sold out completely across Italy, France, UK, and Germany within 24 hours of the campaign launch. In Korea and the US, 7 out of 9 sizes sold out. The campaign imagery has been displayed at major locations including Incheon Airport, Shanghai, Shenzhen, Tokyo, Osaka, Melbourne, Jakarta, and Singapore, with Jin's image featured on the back cover of GQ Italy's September issue.2026-08-28↗
Jin just became the #1 global Google search trend for Gucci's Primavera campaign — his jacket sold out in under 24…As reported 'FACE OF GUCCI' BTS Jin, Gucci Campaign Tops Global Google Search Trends...Jin became the top global Google search trend following Gucci's Primavera campaign launch on August 25, appearing on Gucci's official website and in large-scale ads worldwide. He was counted as the most-mentioned celebrity and #1 global ambassador for the campaign keywords. The jacket he wore, valued at approximately 13.8 million won, sold out in less than 24 hours.2026-08-30↗

Social (2)