ROLLOUTNOTHING NEW FOR 33 DAYS

RESCENE — Brand Model

Hollys, South Korea's first espresso specialty shop, just signed its first-ever brand model: rookie group RESCENE.

ON THE RECORD Aug 18 – Sep 12, 20261

WHERE IT STANDS

SEP 12

RESULT

A result landed. The rollout may still continue.

Aug 18RESULT

As reported [Feature] The Face CU and Hallis Chose: 'RESCENE'... What's the Deal with 'Brand Model'?

NOTHING NEW SINCE SEP 12

KTRENZ (1)

Hollys names RESCENE its first-ever brand model, 28 years after foundingRead on KTRENZ ›

News (3)

Got announced as Hollys' first-ever brand model in 28 years — their ad drops later this monthAs reported RESCENE continues momentum as Hollys' first brand modelRESCENE was selected as Hollys' official brand model, marking the coffee brand's first endorsement deal since its 1998 founding. The group's bright image and positive energy aligned with Hollys' brand values. An advertisement featuring RESCENE will be released later this month.2026-08-18↗
RESCENE just landed Hollys' first-ever brand ambassador deal in 28 years — they're dropping the first ad later this…As reported RESCENE becomes Hollys' first advertising model in 28 yearsHollys, a Korean coffee brand founded in 1998, selected RESCENE as its first celebrity brand ambassador in the company's 28-year history. The brand chose RESCENE based on their recent chart success, top new idol group reputation, and bright, approachable image that aligns with Hollys' values. Marketing activities will begin later this month with the release of the first advertisement.2026-08-18↗
RESCENE just got named brand model for both CU and Hallis — huge move for the group's profileAs reported [Feature] The Face CU and Hallis Chose: 'RESCENE'... What's the Deal with 'Brand Model'?CU became the first convenience store to appoint a brand model, while Hallis broke its 28-year no-model policy by selecting RESCENE. Both companies chose the girl group to represent their brand philosophy and values to consumers.2026-09-12↗

Social (2)