ITZY's 'Motto' MV Hits YouTube Worldwide Trending No. 1 for Three Days

The album's central concept is built around the phrase "even so, I choose myself" — a motto framing self-belief as the force that carries a person forward through uncertainty. That message extends a thread ITZY has maintained since their debut single "Dalla Dalla," which established the group's signature "respect and love yourself" identity.

The music video visualizes that arc structurally: set images accumulate and merge throughout the video, forming a castle wall. A collage sequence in the latter half leads to a completed castle in the final moments — one whose design incorporates set elements from ITZY's previous music videos, presenting every past choice and era as a layer in what the group has become. Members begin inside the castle, accepting anxiety and uncertainty with composure, then move outside the walls to perform a group dance, signaling growth.

With the Motto comeback underway, ITZY's world tour TUNNEL VISION — which opened in Seoul in February 2026 — continues globally. Solo concert dates are scheduled from June onward in Hong Kong, Kaohsiung, Bangkok, and Manila. On June 23 local time, the group will headline Mawazine, a major music festival held in Rabat, Morocco.