ILLIT's 'It's Me' hits 100M YouTube views in 79 days, outpacing 'Magnetic'

ILLIT's It's Me music video crossed 100 million YouTube views on July 18 at approximately 3:14 PM. That was 79 days after the April 30 release—faster than Magnetic, the debut track that gave the group their first nine-figure MV.

The techno title track comes from ILLIT's 4th mini album MAMIHLAPINATAPAI, released the same day as the MV. On charts, It's Me held positions on Billboard's Global 200 and Global (Excluding US) for 10 consecutive weeks as of July 18. YouTube's Global Popular Music Video chart ranked it in the top tier. TikTok numbers add to the picture: the song ranked on TikTok Music's Viral 50 chart as of July 17, and videos using it have surpassed 1.54 million.

The group heads into a busy Japanese summer. Their 2nd Japanese single I Got Your Back drops all tracks as audio on July 26, with the physical album following on July 29. A special edition in collaboration with Japanese fashion magazine FRUiTS has also been announced. Their first Japan tour, ILLIT LIVE 'PRESS START♥' in JAPAN, spans 11 performances across five cities—all sold out, with additional restricted-view and standing seats opened for select dates. August adds two festival slots: Mezamashi WANGAN Festival and LuckyFes'26.

ILLIT's members are Yuna, Minju, Moka, Wonhee, and Iroha (윤아, 민주, 모카, 원희, 이로하).