SEVENTEEN's Dino launches alter ego Picheolin with mini album '吉BOARD' dropping August 3

SEVENTEEN's Dino is leaning hard into his Picheolin (피철인) persona. Official promotion schedule, mini album, fan concert—it's all happening.

Pledis Entertainment posted the 吉BOARD promo scheduler on July 13. The first pre-release '아프지 않은 이별은 없다 (narr. 이문세)' drops July 15 at 6 PM. Singer Lee Moon-se (이문세) narrates in a subdued voice, like someone hosting a late-night radio show. A music video teaser already went up on the HIVE Labels YouTube channel July 14—city-pop sound, romantic but lonely.

What comes next: tracklist on July 20. Second pre-release '미쳐 미쳐' gets an MV teaser July 21, full MV July 22. Title track teasers in two parts August 1 and 2. The full mini album 吉BOARD and title track MV land August 3.

Pickeolin is a "producer on the street" who collects people's stories and remixes them into songs. The album reworks '길보드'—a 1990s Korean street culture symbol—across multiple genres filtered through Korean heung (흥). Pledis framed the persona as "embodying the aspiration to naturally and familiarly permeate people's daily lives."

After the album drops, Dino runs a 'DINO X PICHEOLIN FAN CONCERT' August 21 to 23.

This sits in the middle of a packed run. The ENA drama 그대에게 드림 OST 'Beyond the Dream' came out July 13. He was the first K-pop artist to perform the 2025 Esports World Cup theme song 'Til My Fingers Bleed'. His solo work also includes the mixtape Wait, 'Trigger (DINO Solo)', and the tvN drama 무인도의 디바 OST 'ICARUS'. SEVENTEEN's Going Seventeen resumed July 8—the new episode hit 1 million YouTube views in roughly two days.