TEN marks 10-year debut anniversary with first Thai-language single 'If You Don't Mean It'
TEN released his first original Thai-language track on July 27, produced by Tenth Sound—the production arm of ILLIMNT, his newly co-founded label.
TEN dropped If You Don't Mean It worldwide on July 27. His first original Thai-language song. A milestone for an NCT and WayV member who's spent a decade building a career across two groups.
The track lives in unrequited love. Sleepless nights. Thoughts that won't quit. Memories that refuse to fade. Lyrically it moves between hope and hurt, longing and uncertainty, cycling through the feeling without resolution.
This wasn't a surprise drop. TEN had already previewed it at his 10th anniversary concert in Bangkok before the global release.
If You Don't Mean It marks the first release from Tenth Sound, a new production company under ILLIMNT—the label TEN co-founded. (He's also on the composing credits.) ILLIMNT announced its official launch on July 6, with TEN stepping in as co-founder and signaling plans to operate across South Korea, Thailand, China, and the United States through music, live performances, content, and brand collaborations.
A new single titled OUTWEST is scheduled for September.
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